So excited to see the Base44 App on a Superbowl commercial!

Hi friend—

If you’re a therapist or wellness provider, you’re already doing the most. Clinician. Scheduler. Admin. Marketing department. Billing detective. Occasional IT support. (Truly, who authorized this many roles?)

So when someone says, “You should build an app!” your nervous system might respond with a polite: Absolutely not.

And yet… I’ve been building apps with Base44, and for the first time I thought: Wait. This might actually be doable.

Also—tiny moment of delight: I was ridiculously excited to see Base44 show up in a Super Bowl commercial. Something about a tool like this hitting the mainstream felt like a sign that “simple tech” might finally be… actually simple.

Here is a screenshot of one of my app dashboards:

What is Base44?

Base44 is an AI-powered app builder where you describe what you want in plain English and it generates a working app-style hub you can refine.

Instead of starting from scratch, you iterate like you’re talking to an assistant:

• “Make this calmer and simpler.”

• “Add a Start Here checklist.”

• “Create categories + filters for resources.”

• “Add a contact button and scheduling link.”

• “Make it mobile-friendly.”

That’s the vibe: less blank-page panic, more shape what’s already there.

Why therapists should care (no, not because “apps are trendy”)

You don’t need an app to be fancy. You need a container—one place where clients (or you or your team) can find what they need without emailing you at 9:47 PM like, “Can you resend that thing?”

A simple app-style hub can support:

• New client onboarding (read-only documentrs, what to expect, next steps)

• Resource delivery (handouts, audios, reading lists, coping tools)

• Between-session support (gentle check-ins, reminders, structured prompts)

• Programs + memberships (content library, progress tracking, navigation)

• Practice operations (SOPs, admin dashboards, task flows, assistant workflows)

In therapist language: less friction, less repetition, more follow-through.
In human language: fewer tabs, fewer resends, more sanity.

Real-life Base44 use cases I love (therapist-brain approved)

1) A “Vision Vault” for neurodivergent business owners

ND brains aren’t short on vision. We’re short on systems that don’t punish us for being human.

A Base44 Vision Vault could include:

• A library of ideas (offers, content themes, collabs, notes)

• Tags like: High energy / Low energy • Quick win / Long game • Solo / Delegate

• A “What I meant when I wrote this” field (future-you will be grateful)

• A weekly prompt like: “What feels most alive this week?” (gentle, not robotic)

2) A client resource hub (aka: stop resending the same links forever)

Therapists are basically professional curators… who then email the same PDF repeatedly like it’s a ritual.

A client hub could hold:

• Grounding tools + audio links

• Categories (burnout, anxiety, relationships, neurodivergence, etc.)

• Session themes/takeaways

• FAQs (because the same questions rotate back around)

• Quick links: contact, scheduling, crisis resources

The point: continuity without you becoming the link-resending department.

3) A lightweight “directory hub” prototype (if you’re building something bigger)

If you’re dreaming up a directory, referral network, or searchable resource platform, Base44 can help you prototype pieces like:

• Listings + categories

• Submission forms

• Onboarding flows

• “Save this” favorites

• Admin review queues

• Member dashboards

Goal: click → find → relief.

How to build your first Base44 hub (without melting down)

Step 1: Pick ONE outcome (not an entire empire)
Choose one:

• Client / Clinician Welcome Hub

• Resource Library

• Consult Request + Intake Flow

• Program/Membership Portal

• Internal Admin Dashboard

One hub. One job. That’s how we win.

Step 2: Use a clear prompt (like you’re talking to your assistant)
Try this:
“Create a client welcome hub for my therapy practice. Include a homepage, a Start Here checklist, a Resources page with categories and search, and a Benefits of Therapy page. Make it calming, minimal, and mobile-friendly.”

Step 3: Iterate with micro-edits

• “Make the homepage more spacious.”

• “Create resource tags and filters.”

• “Add a ‘New Here?’ section.”

• “Make this easier on mobile.”

You don’t rebuild. You adjust.

Step 4: Make it phone-easy
Your goal is: tap → open → use.
If it’s simple, it gets used.

Step 5: Define success like a therapist, not a tech bro
Success might be:

• fewer back-and-forth emails

• fewer missed onboarding steps

• better between-session follow-through

• fewer “where’s that link?” moments

• more calm inside your business

If it consistently solves one of those, it’s already doing real work.

A quick privacy note (important)

Working with PHI (protected health information), we do need to treat app-building like a high-stakes decision. Base44 can be amazing for resources, education, navigation, workflows, and program support—and you’ll want to be intentional about what client data lives where, what protections are in place, and what compliance requirements apply for your specific practice.

(Innovation is fun. Staying protected is also fun in a “keeps-you-safe” kind of way.)

Want to explore Base44?

Disclosure: This email may include affiliate links. If you purchase through my link, I may earn a small commission at no extra cost to you.

If you’ve been wanting a simpler way to organize resources, streamline onboarding, or create an app-style hub for your clients or programs, Base44 is worth a look.

→ Check out Base44 here: [Base44 Link to Get Started]

If you want, hit reply and tell me what you’d build first—client welcome hub, resource library, program portal, or internal dashboard. I’m nosy in the most supportive way.

Warmly,
Dawn
Cultivating Bricolage

P.S. If you’re thinking “this still sounds like tech,” I get it. Start with a Resource Library. It’s the highest-impact, lowest-drama option.